CREATIVE DIRECTOR / AI VIDEO PRODUCER
I’m exploring what happens when traditional filmmaking craft collides with generative AI. I develop cinematic worlds, characters, trailers, short films, and proof-of-concept projects using AI as a production tool—not a substitute for storytelling, taste, or creative judgment. My work begins with an idea and moves through concept development, writing, visual direction, character design, shot creation, editing, sound design, and final delivery.
With a deep background in creative direction, filmmaking, editing, motion graphics, photography, AR/VR, and post-production, I use tools that include ChatGPT, Claude, Midjourney, Nano Banana Pro, Seedance, Kling, Topaz Video, Suno, ElevenLabs, and Adobe Premiere. The technology changes quickly. The goal does not: make work that feels designed, cinematic, emotionally grounded, and worth watching.
The Shadowed Heart
Oz has fallen.
Role: Director, Writer, Producer
Project: A dark reimagining of L. Frank Baum’s public-domain Oz universe, created as an AI-assisted short film about grief, power, and moral transformation. Oz has fallen. The Tin Woodman has been slain. The Scarecrow has been taken. Dorothy Gale, hardened by loss, now leads the last army of Oz through mud, ruin, and storm toward the Witch’s castle.
Project: A dark reimagining of L. Frank Baum’s public-domain Oz universe, created as an AI-assisted short film about grief, power, and moral transformation. Oz has fallen. The Tin Woodman has been slain. The Scarecrow has been taken. Dorothy Gale, hardened by loss, now leads the last army of Oz through mud, ruin, and storm toward the Witch’s castle.
PARASOCIAL
Like. Follow. Sacrifice.
Role: Director, Writer, Producer
Project: The project uses horror as social commentary on the way digital platforms can exploit loneliness, identity, desire, and the human need for connection. In the world of Parasocial, followers become worshippers, engagement becomes devotion, and influence becomes possession.
Project: The project uses horror as social commentary on the way digital platforms can exploit loneliness, identity, desire, and the human need for connection. In the world of Parasocial, followers become worshippers, engagement becomes devotion, and influence becomes possession.
The New Society
Ultimate Days.
Role: Director, Producer
Project: Collaborated with artist Miljohn Ruperto on The New Society, a 4K AI-assisted video work presented in connection with Ultimate Days at Minnesota Street Project Foundation and the Cantor Arts Center at Stanford.
Project: Collaborated with artist Miljohn Ruperto on The New Society, a 4K AI-assisted video work presented in connection with Ultimate Days at Minnesota Street Project Foundation and the Cantor Arts Center at Stanford.
Private viewing only: This work was presented as part of an art installation and is available to view privately upon request.
ABOUT ME
Hey there! Thanks for stopping by. I’m a Creative Director and AI Video Producer focused on generative filmmaking, cinematic storytelling, and emerging creative technology.
My current work explores how AI can support the full filmmaking process—from concept development, writing, and visual direction to character design, shot creation, editing, sound design, and final delivery. I’m especially interested in using these tools to build emotionally grounded stories, distinctive worlds, and polished proof-of-concept films that feel intentional rather than randomly generated.
That work is built on a broad creative background spanning video production, post-production, branding, motion graphics, photography, creative operations, and immersive technology. I’ve developed projects for companies and organizations including Dell, Quest Software, Neudesic, Pomona College, UC Irvine, and the Orange Catholic Foundation. I’ve also helped create AR, VR, 360° video, interactive experiences, and large-scale creative campaigns through Realidyne and Monster VR.
I’m equal parts creative thinker and hands-on maker. I enjoy shaping the big idea, building the visual language, organizing the production workflow, and getting deep into the edit until the final piece feels right. My approach is simple: understand the story, find the strongest creative direction, and use the right mix of craft and technology to make people feel something.
I studied English Literature and Economics at Loyola Marymount University and later expanded my training across video production, design, animation, marketing, and digital media. I’m continually experimenting with new AI image, video, audio, and post-production tools—but the technology is never the point. The point is creating work that connects.
When I’m not making films, testing new creative tools, or refining a suspiciously short six-second AI clip for the twentieth time, I’m usually spending time with my family in Laguna Hills.
Wanna chat? Reach me at pfeleazar@gmail.com!
Visit my LinkedIn profile.
