CREATIVE PRODUCER
From 2015 to 2017, we pioneered Orange County's first augmented reality and virtual reality meetup group, OCVR. And from its devoted members we founded Monster VR.
Orange County, California, is the birthplace of Oculus before being acquired by Facebook. In 2015, there were few, if any, in-person community events where developers, businesses, and enthusiasts, from all walks of life, could network and share their passion for AR, VR and other emerging technologies. So we quickly grew the OC Virtual Reality meetup group to host large-scale hackathons, social mixers, educational events, and conferences aimed at helping the development community discover professional growth.
In parallel, we developed VR video games and offered development services as Monster VR. We've worked with notable clients such as the University of California Irvine, Reyka Vodka, Dole and the Cincinnati Reds.
University of California Irvine • VR Tours
Learn more about UCI Applied Innovation through virtual showrooms, hologram tour guides, and avatar-to-avatar networking.
Role: Creative Director, Creative Producer, 360° Video Camera Operator, Editor
Monster VR developed an interactive, multiuser, virtual reality platform where visitors connected with UCI Applied Innovation. From any place on the globe, visitors could explore Applied Innovation’s research, technology and business centers, located both on- and off-campus. Visitors gained an immersive vision into Applied Innovation’s past, present and future impact on entrepreneurship, engineering and technology.
Visitors roamed the VR Gallery floor to explore Applied Innovation’s areas of interest ranging from UCI departments to nearby businesses. Each area of interest would host a virtual “showroom” where visitors dove deeper into understanding the core technologies or research of a particular department or business. Visitors learned by experiencing 360° video environments, interacting with collections of 3D artifacts, or even chatting with virtual hosts and faculty members.
Reyka Vodka • VR Climbing Competition
A heart-pumpin' approach to experiencing Reyka Vodka's psychedelic Iceland.
Role: Creative Director, Creative Producer, Camera Operator, Editor
Monster VR developed and managed the onsite VR experience where players climbed a distillery, bottles of vodka, limes, waterfalls, and lava flows, all within the gorgeous backdrop of an Icelandic sunset. At the end of the race, players engaged in a mixing contest! The Reyka Vodka experience was featured at giant music festivals, such as KROQ's Annual Weenie Roast and BottleRock Napa Valley.
Dole • "Unite for a Healthy Galaxy" Star Wars App
May the Force be with you always (in your grocery store's produce section).
Role: Creative Producer, Information Architect, Audio Designer
Orchestrated the win and development of Dole’s “Unite for a Healthier Galaxy” Star Wars mobile app. With the app, parents and children had access to character-inspired recipes, limited-edition banana stickers, share-worthy photo filters, character bios, and a sweepstakes offering a chance to win weekly prizes inspired by Star Wars: The Last Jedi.
Cincinnati Reds • Opening Day
Take me out to the ball game and don't you dare forget the peanuts and crackerjacks :)
Role: Creative Producer, 360° Video Editor
It's time to play ball! Produced, stitched and edited 360° videos for the Cincinnati Reds.
Monster VR Events
Yes, I would say we had a plethora of VR socials, hackathons and conferences.
Role: Creative Director, Creative Producer, Photographer, 360° Video Camera Operator, Editor
Photographed and shot video at a variety of Monster VR and immersive tech industry events.
ABOUT ME
Thanks for checking out my portfolio. I'm currently the creative director at Realidyne. Prior to Realidyne, I held creative management positions at Monster VR, Neudesic and Quest Software. I’m both a skilled practitioner of traditional marketing and a specialist in the emerging world of augmented reality, virtual reality and generative AI. My work approach is simple: do your due diligence, develop a creative strategy, and use the perfect blend of technologies to launch your story to higher heights. At the end of the day, it's all about moving audiences and inspiring action.
I graduated from Loyola Marymount University with a bachelor's degree in English Literature and a minor in Economics. I'm Google Digital Marketing and E-commerce certified, and I'm obsessed with generative AI. I live in Laguna Hills, California, with my wife, 2 sons, 2 daughters, 2 cats, and 3 angel fish.
In my next life, I plan on being a mix of Walt Disney and Pope Francis.
Recent reads: Everything Is F*cked: A Book About Hope, by Mark Manson, The Three-Body Problem, by Liu Cixin, The Bonesetter's Daughter, by Amy Tan, Calypso, by David Sedaris, The Stone Sky, by N. K. Jemisin, The Lost Symbol, by Dan Brown, Unoffendable, by Brant Hansen, Dune, by Frank Herbert, Outliers, by Malcolm Gladwell, Recursion, by Blake Crouch, The Imagineering Pyramid, by Louis J. Prosperi
Please contact me at pfeleazar@gmail.com.
Click here to download my resume.
Click here to visit my LinkedIn profile.
Click here to ask my ChatGPT anything about me.
Click here to see my camera, edit, 360° reel.
