CO-FOUNDER / CREATIVE PRODUCER, AR/VR
From 2015 to 2017, we pioneered Orange County's first augmented reality and virtual reality meetup group, OCVR. And from its devoted members we founded Monster VR.
Orange County, California, is the birthplace of Oculus before being acquired by Facebook. In 2015, there were few, if any, in-person community events where developers, businesses, and enthusiasts, from all walks of life, could network and share their passion for AR, VR and other emerging technologies. So we quickly grew the OC Virtual Reality meetup group to host large-scale hackathons, social mixers, educational events, and conferences aimed at helping the development community discover professional growth.
In parallel, we developed VR video games and offered development services as Monster VR. We've worked with notable clients such as the University of California Irvine, Reyka Vodka, Dole and the Cincinnati Reds.
University of California Irvine • VR Tours
Learn more about UCI Applied Innovation through virtual showrooms, hologram tour guides, and avatar-to-avatar networking.
Role: Creative Director, Creative Producer, 360° Video Camera Operator, Editor
Monster VR developed an interactive, multiuser, virtual reality platform where visitors connected with UCI Applied Innovation. From any place on the globe, visitors could explore Applied Innovation’s research, technology and business centers, located both on- and off-campus. Visitors gained an immersive vision into Applied Innovation’s past, present and future impact on entrepreneurship, engineering and technology.
Visitors roamed the VR Gallery floor to explore Applied Innovation’s areas of interest ranging from UCI departments to nearby businesses. Each area of interest would host a virtual “showroom” where visitors dove deeper into understanding the core technologies or research of a particular department or business. Visitors learned by experiencing 360° video environments, interacting with collections of 3D artifacts, or even chatting with virtual hosts and faculty members.
Reyka Vodka • VR Climbing Competition
A heart-pumpin' approach to experiencing Reyka Vodka's psychedelic Iceland.
Role: Creative Director, Creative Producer, Camera Operator, Editor
Monster VR developed and managed the onsite VR experience where players climbed a distillery, bottles of vodka, limes, waterfalls, and lava flows, all within the gorgeous backdrop of an Icelandic sunset. At the end of the race, players engaged in a mixing contest! The Reyka Vodka experience was featured at giant music festivals, such as KROQ's Annual Weenie Roast and BottleRock Napa Valley.
Dole • "Unite for a Healthy Galaxy" Star Wars App
May the Force be with you always (in your grocery store's produce section).
Role: Creative Producer, Information Architect, Audio Designer
Orchestrated the win and development of Dole’s “Unite for a Healthier Galaxy” Star Wars mobile app. With the app, parents and children had access to character-inspired recipes, limited-edition banana stickers, share-worthy photo filters, character bios, and a sweepstakes offering a chance to win weekly prizes inspired by Star Wars: The Last Jedi.
Cincinnati Reds • Opening Day
Take me out to the ball game and don't you dare forget the peanuts and crackerjacks :)
Role: Creative Producer, 360° Video Editor
It's time to play ball! Produced, stitched and edited 360° videos for the Cincinnati Reds.
Monster VR Events
Yes, I would say we had a plethora of VR socials, hackathons and conferences.
Role: Creative Director, Creative Producer, Photographer, 360° Video Camera Operator, Editor
Photographed and shot video at a variety of Monster VR and immersive tech industry events.
ABOUT ME
Hey there! Thanks for stopping by. I’m a Creative Director and AI Video Producer focused on generative filmmaking, cinematic storytelling, and emerging creative technology.
My current work explores how AI can support the full filmmaking process—from concept development, writing, and visual direction to character design, shot creation, editing, sound design, and final delivery. I’m especially interested in using these tools to build emotionally grounded stories, distinctive worlds, and polished proof-of-concept films that feel intentional rather than randomly generated.
My current work explores how AI can support the full filmmaking process—from concept development, writing, and visual direction to character design, shot creation, editing, sound design, and final delivery. I’m especially interested in using these tools to build emotionally grounded stories, distinctive worlds, and polished proof-of-concept films that feel intentional rather than randomly generated.
That work is built on a broad creative background spanning video production, post-production, branding, motion graphics, photography, creative operations, and immersive technology. I’ve developed projects for companies and organizations including Dell, Quest Software, Neudesic, Pomona College, UC Irvine, and the Orange Catholic Foundation. I’ve also helped create AR, VR, 360° video, interactive experiences, and large-scale creative campaigns through Realidyne and Monster VR.
I’m equal parts creative thinker and hands-on maker. I enjoy shaping the big idea, building the visual language, organizing the production workflow, and getting deep into the edit until the final piece feels right. My approach is simple: understand the story, find the strongest creative direction, and use the right mix of craft and technology to make people feel something.
I studied English Literature and Economics at Loyola Marymount University and later expanded my training across video production, design, animation, marketing, and digital media. I’m continually experimenting with new AI image, video, audio, and post-production tools—but the technology is never the point. The point is creating work that connects.
When I’m not making films, testing new creative tools, or refining a suspiciously short six-second AI clip for the twentieth time, I’m usually spending time with my family in Laguna Hills.
Wanna chat? Reach me at pfeleazar@gmail.com!
Visit my LinkedIn profile.
