CREATIVE DIRECTOR
I founded Realidyne in April 2013, a sparky creative studio that has a passion for augmented and virtual reality, and its roots in creative services. If it's helping companies like Dell or the neighborhood coffee shop, each project is a labor of love.
As creative director, I wear many hats. If I'm the marketing director or motion graphics animator, or if I'm the sales guy or creative producer, I'm happiest being strategic and in-the-weeds. I've produced everything from animated explainer videos to eye-popping VR experiences. I've worked with both giant bellwether companies and small local businesses. I help companies reach the best outcomes imaginable by building stronger brands and inspiring action.
I drive the day-to-day creative, sales and operations. I lead a dedicated team of video producers, motion graphics animators, 3D artists, AR and VR developers.
Blue Box Air • Awareness
Cold. Clean. Green.
Role: Creative Director, Writer, Producer, Motion Graphics Animator, Editor
Blue Box Air needed an awareness video to introduce property owners and the world at large to Blue Box's one-of-a-kind business. Their climate technology solutions are deceptively simple and amazingly effective. From start-to-finish, I had a hand in every aspect of the production.
Dell • Managed Services Provider, Continuous Compliance
Cartoons have an entertaining way of explaining things.
Role: Director, Creative Producer
I have produced several types of Dell videos ranging from customer testimonials to tradeshow videos. I directed motion graphics animators, managed resources and timelines, and, when needed, helped with hands-on content production.
Dell • Danske Bank, GEMS Education
And now a word from our customers.
Role: Creative Producer, Motion Graphics Animator, Editor
Here are a couple of customer testimonial videos with Dell.
Dell • Events and Portraits
A picture is worth, well, a lot.
Role: Creative Director, Photographer
In addition to producing videos, I photographed corporate events, tradeshows and portraits. In many ways, I was the resident "permalance" photographer. Here are some photos from Dell World, behind the scenes at a commercial shoot, a Michael Dell address, and some employee portraits.
Pomona College • Why History?
At Pomona College, you're not just a student, you're a historian.
Role: Creative Director, Creative Producer, Camera Operator, Editor
Forbes lists Pomona College as the #1 liberal arts college in the nation.
Pomona College • Ring of Red: A Barrio Story
A story about the heavy burden of war, coming home, and finding peace with the person you've become.
Role: Creative Director, Photographer
Ring of Red: A Barrio Story is a new stage play exploring the impact of the Vietnam War on Mexican American families in Southern California. When a group of Mexican American veterans and their wives gather to share their life stories, an entire generation comes alive.
SonicWall • SonicWall SD Branch, Capture Security appliance
Understanding networking products in a complex environment doesn't need to be...complex.
Role: Creative Producer, Motion Graphics Animator
I produced a number of explainer videos highlighting various SonicWall product lines.
It's a Grind Coffee House • Mission Viejo
There are some things you just can't get at Starbucks.
Role: Creative Director, Creative Producer, Camera Operator, Editor
The business owner of It's a Grind Coffee House in Mission Viejo wanted to produce a video that would evoke the personal and inviting atmosphere that could only be found at the neighborhood coffee house. It's a Grind offers a premier coffee experience without feeling like a big coffee chain.
Escape VR • Arenaverse
What started out as a passion project became an arena-scale, VR laser tag destination.
Role: Creative Director, Creative Producer, Camera Operator, Editor
Arenaverse is an arena-scale, VR laser tag game. From R&D to operations, directed developers, 3D artists, and store team members to help build a unique, immersive gaming experience.
Escape VR • Supercross
Supercross is super all right when you're flying by the seat of your pants.
Role: Creative Producer
Developed an Oculus Go, motocross VR experience seen by 35,000 fans at major Supercross events.
Realidyne Experience Platform
What's AR and VR?
Role: Creative Director, Creative Producer, Camera Operator, Graphic Designer, Audio Designer, Editor
The Realidyne Experience Platform was an AR mobile app developed to showcase the amazing features of AR. From face filters to holograms, 3D objects to GPS navigation, the experience was a short dive into AR and how it can be used. The app is available in the Apple App Store.
The same AR technology was leveraged for video prototype demos of a medical exam, communications platform and a consumer, AR commerce app.
Realidyne Experience Platform with Jeannie - iPad
ARPER (Augmented Reality Physical Exam Report) video demo - iPhone
AR Commerce App video demo - iPad
Moola Grab VR
Trade shows and events just got better - for everyone.
Role: Creative Director, Creative Producer, 360° Video Camera Operator, Graphic Designer, Audio Designer, Editor
Realidyne developed Moola Grab - a VR entertainment platform specifically designed for trade shows and corporate events. With Moola Grab, an exhibitor can quickly attract attendees to the booth, capture their lead information, share audience experiences via social media, and use the metrics to improve operations. For the same, or less than, the cost of most event signage, there's a Moola Grab solution for every exhibitor.
ABOUT ME
Thanks for checking out my portfolio. I'm currently the creative director at Realidyne. Prior to Realidyne, I held creative management positions at Monster VR, Neudesic and Quest Software. I’m both a skilled practitioner of traditional marketing and a specialist in the emerging world of augmented reality, virtual reality and generative AI. My work approach is simple: do your due diligence, develop a creative strategy, and use the perfect blend of technologies to launch your story to higher heights. At the end of the day, it's all about moving audiences and inspiring action.
I graduated from Loyola Marymount University with a bachelor's degree in English Literature and a minor in Economics. I'm Google Digital Marketing and E-commerce certified, and I'm obsessed with generative AI. I live in Laguna Hills, California, with my wife, 2 sons, 2 daughters, 2 cats, and 3 angel fish.
In my next life, I plan on being a mix of Walt Disney and Pope Francis.
Recent reads: Everything Is F*cked: A Book About Hope, by Mark Manson, The Three-Body Problem, by Liu Cixin, The Bonesetter's Daughter, by Amy Tan, Calypso, by David Sedaris, The Stone Sky, by N. K. Jemisin, The Lost Symbol, by Dan Brown, Unoffendable, by Brant Hansen, Dune, by Frank Herbert, Outliers, by Malcolm Gladwell, Recursion, by Blake Crouch, The Imagineering Pyramid, by Louis J. Prosperi
Please contact me at pfeleazar@gmail.com.
Click here to download my resume.
Click here to visit my LinkedIn profile.
Click here to ask my ChatGPT anything about me.
Click here to see my camera, edit, 360° reel.
